This season, when we set out to capture the essence of the reimagined Naturalizer, we wanted someone who could bring to life the bold confidence of our new look.
Meet Olivia Malone, the photographer behind the lens of our fall campaign. Of course, we were impressed with her beautiful work, but Olivia’s drive, spunk and strong point of view gave us even more reasons to admire her.
We caught up with her this month to get to know her a little better.
How did you first get interested in photography?
I was raised with an appreciation for photography. My mom and aunt were both photographers in their youth and collected both photography and photography books. Growing up, I visited my mom on the sets of the music videos she was producing. From an early age of 8 or 9, I wanted to work in the camera department. I would carry lens cases and hope to get the chance to sit on the dolly and look through the lens. I have distinct memories of watching the cinematographers work and wishing could I frame their shots differently…I took my first photographs with my aunt when I was 11. We made pinhole cameras out of Tide boxes and took photos of sailboats and the ocean. My mom gave me my first camera (a Nikon fm2) when I was 13 and knew from that age I wanted to be a photographer.
What’s it like being a woman fashion photographer in today’s world?
The industry has come so far. I feel fortunate to be working amongst so many talented female photographers and there is such a push for the female gaze it’s fantastic. Magazines like Glamour print entire issues where the content is made entirely by women. More and more campaigns celebrate women; it’s a great time.
How does this influence the way to shoot and bring out the best in your models?
I’d say that I think my shoots are much more of a conversation between the team. I love to include models in the creative so it’s a much more collaborative process. I hope to make my models feel comfortable to contribute their own ideas.
What is your personal style?
My shooting style is pretty consistent. I love a uniform that is part utilitarian with a bit of flare, usually vintage Levis or trousers with a pair of statement loafers and a really nice statement jacket. My hair and makeup remain simple; I have finally found a mascara that is waterproof enough to last a whole day of a camera to my face. It’s been a life saver.
What are your “can’t live without” products?
Moisturizer (I travel a lot), Givenchy Waterproof Mascara, My Gucci cat belt, my iPhone
Why were you attracted to Naturalizer? (as a brand that stands for women and elegant simplicity and fit)
From the moment I saw the creative I knew I had to work on this project. As I mentioned above, my own personal style reflects the ideology of the brand, simple yet elegant but utilitarian enough that I can be rolling around on rocks or sand somewhere shooting. Aesthetically, I strive to achieve a sense of timelessness in my photos and so the idea that we would be shooting in non-era specific spaces with a nod to American architecture was super exciting as well.
What role do shoes play in your style? And what attracts you to one pair over another?
I love a statement shoe. I prefer a classic style over something overly trendy. Something with a bit of attitude and toughness and definitely not too dainty.
What is your favorite way to spend your free/down time and why?
Yoga is the thing I look forward to most. And a nice glass of wine with friends.
What is your favorite vacation destination and why?
Impossible to choose one as I don’t usually like to repeat the same trip twice. Somewhere where we can rent bikes and explore.
Heels or flats?
A one to two inch heel
Mountains or ocean?
The ocean is more calming.
Most famous/interesting person you ever shot?
Grilled cheese and tomato soup
Joan Didion’s Slouching Towards Bethlehem